Tuesday, August 20, 2013

Get Familiar With Swiss Army Watches

By Fausto Capello


The major maker of Swiss Army watches, International Watch Company, was put up in 1868 by Florentino Ariosoto Jones. His concept was to combine modern engineering with Switzerland's indisputable craftsmanship, thus resulted in the modern Swiss Army watch.

Jones started the company in Schaffhausen, a town in Switzerland, that was so backwards during the Industrial Revolution. Swiss people were sceptical of Jones' abilities. They were thinking that the product will not yield good results and they would end up losing a living.

During that time, a man named Johann Heinrich Moser came to this town and put up a hydroelectric plant. He and Jones became acquaintances and ventured on a Swiss Army watch plant, the first in Schaffhausen.

Year 1888 made improvements to the Swiss Army watches' quality thanks to the introduction of electricity to the company. International Watch Company started providing additional worker's benefit like health insurance, pension, housing plans and the like, after World War I.

Having invested on quartz movement, International Watch Company is the leading name of quality Swiss Army watches. They were also the first to produce Swiss Army watches that are electronic battery operated.

During the mid-70s, International Watch Company experienced decline due to a sudden increase of raw materials particularly gold. Another reason was that Japan produced cheap, low class quartz timepieces, a counterfeit of Swiss watches which made the IWC to export lesser than the usual volume of their products.

International Watch Company reacted by employing premier designers and engineers with the likes of Porsche. This led to luxurious, high end fashion and jewellery watches which helped regain the consumers' trust and appeal towards Swiss Army watches.

International Watch Company records the details of every single watch they manufactured since 1880. Hence, owners of Swiss Army watches can bring their pieces to the company to have it checked as well as repaired.

At present, their Swiss Army watches starts at US$100 to US$1000. They also do annual auctions for welfare works with schools in Mali as beneficiaries.




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